Valerie McMurray
Valerie McMurray


Valerie McMurray | Founder & CEO, Skincare/Consumer Goods

Valerie McMurray is the innovative founder and CEO of Soleil Toujours LLC, a distinguished luxury brand in the sun and skincare market that launched in 2015. She has transformed the sunscreen industry by merging high-quality, safe sun care with advanced anti-aging technology, all packaged sustainably. Her mission extends beyond business; she is dedicated to educating consumers about the benefits of clean, reef-safe sunscreen use throughout the year.

Pioneering Clean Sun Care

The idea for Soleil Toujours sparked during Valerie's third pregnancy when she became acutely aware of the chemicals in everyday skincare products. Her concerns led her to research and identify gaps in the market for clean, effective sun care solutions. This realization drove her to create a brand for health and environmental consciousness. McMurray's background in luxury resort wear, with her previous venture, MerSoleil, provided a solid foundation for her transition into skincare and sun protection.

Revolutionizing Sun Care

McMurray has redefined sun care by insisting on mineral-based, non-toxic formulations with a wealth of antioxidants and anti-aging compounds. The standout is Soleil Toujours' EcoSun, a unique blend of vitamin C ester, vitamin D, red algae, and bisabolol. This innovation underscores her commitment to products that protect skin from UV damage and enhance its youthfulness and radiance.

Expanding Influence and Impact

Since its inception, Soleil Toujours has gained acclaim, featuring prominently in prestigious publications and securing partnerships with high-end retailers like Blue Mercury. The brand has also made significant inroads in e-commerce, effectively tapping into the direct-to-consumer market. In 2023, Soleil Toujours was featured in Sephora, showcasing its commitment to clean, sustainable beauty with products bearing the "Planet Aware at Sephora Clean" seal. Furthermore, in 2022, Valerie McMurray expanded her influence by launching Summer Camp at Walmart, targeting a younger demographic with affordable, clean skincare options.

Commitment to Sustainability and Community

Valerie aligns with her business ethos and ensures that some proceeds support environmental causes like the Goldeneye Foundation for coral reef restoration. Soleil Toujours prides itself on having a net-zero carbon footprint, demonstrating a commitment to sustainability that integrates fully into its business model. Her engagement extends into her community, where she serves on various boards and contributes to local organizations, reflecting her deep commitment to societal welfare.

Personal Life and Background

Valerie Rodriguez McMurray hails from the New York City metropolitan area and resides in Bronxville, Westchester, with her husband Scott and their three children. An alumna of Barnard College and the Darden School of Business at the University of Virginia, she brings a rich educational background to her entrepreneurial ventures. Outside of her professional life, she enjoys skiing, tennis, and traveling, which are a testament to her active and engaging lifestyle.

Valerie McMurray

Valerie McMurray

Valerie McMurray is a pioneering entrepreneur in the sun care industry, deeply committed to sustainable and healthy skincare solutions.